2019 - 2023
Connecting Global OSS Users Through Holiday Illustrations
ROLE
Lead Graphic Designer
TIMELINE
2020 - 2023
Project
Background
The Grafana team aims to celebrate special international and national days with its global user community. In collaboration with the Customer & Community Marketing team, the Creative Design team has crafted a series of illustrated pieces for social media publications.
Each illustration is the result of thorough research into the historical significance and cultural meaning of the respective holidays.
A signature element across these designs is the central spiral ‘G,’ derived from Grafana’s logo, which serves as a unifying visual motif.
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Below are progress snapshots showcasing the development of selected illustrations, from initial sketches to final execution:
Lunar New Year Illustration (2022)
From concept sketches to the final artwork.
Mother’s Day Illustration (2022)
Evolution from concept sketches to the final artwork.
Valentine's Day Illustration (2022)
First Day of Winter in Northern Hemisphere Illustration (2022)
First day of Fall/spring (in Global) Illustration (2022)
Saint Patrick's Day Illustration (2022)
Independence Day Illustration (2021)
First Day of Winter Illustration (2023)
First Day of Summer Illustration (2023)
International Women's Day Illustration (2023)
System Administrator Appreciation Day Illustration (2021)
CREDITS
Creative Direction: Erik Hageman
Content & Communication: Julie Dam
Customer & Community Marketing Lead: Daniel Palay