2025
Visualizing the Collaboration Between AI and Human Creativity
Designed and illustrated the key visuals for TD SYNNEX’s Destination AI campaign. Working closely with the copywriting team, I developed visual metaphors that represent the harmony between AI technology and human creativity.
TIMELINE
July 2025 - Present
ROLE
Lead Senior Designer
Project Background
Destination AI is a division of TD SYNNEX focused on data analytics, artificial intelligence (AI), and edge computing solutions.
To promote this initiative, TD SYNNEX sought to redesign the Destination AI landing page and create a feature artwork for airport signage at Greenville Airport, a key travel hub for TD SYNNEX’s visiting partners and vendors.
Creative Brief
The goal was to develop a visual campaign that highlights the company’s leadership in AI innovation while amplifying the collaboration between technology and human creativity and craftsmanship.
Symbolism Behind
the Concept
In collaboration with the copywriting team, we identified two symbolic subjects to represent the fusion of technology and human creativity.
HUMMINGBIRD
Fast and agile, they can symbolize innovation and daring to explore new possibilities. Many also see them as symbolizing joy, healing and good luck.
MURAL PAINTING
An epitome of authentic craftsmanship, representing the artistry, dedication, and human touch behind creative work.
Generating Images with AI
To visually express the Integration of generative AI technology and human artistry, I used AI to create an image of a hyper-realistic hummingbird gradually transforming into geometric, mosaic-like fractals, a metaphor for the convergence of machine precision and human creativity.
A generative AI tool produced a series of images using provided detailed text prompts and multiple rounds of iteration to achieve a composition close to my vision.
The results were imperfect and inconsistent. But that’s the whole point; human audit and direction is much needed for refined result.
Merging Technology with Human Expression
Taking one of the generated images I liked, I integrated the AI-generated hummingbird into my digital illustration. I aimed to craft an illustrative illusion of a hummingbird emerging from a mural painting, transforming from painted drawing into a hyper-realistic form as it bursts out of the mural.
Here are a few highlights from the design process:
Final Outcome
The final piece brought the concept to life where AI technology met the expression of human. The artwork has been highly complimented internally and well received.
Displayed at Greenville Airport, the mural-inspired design invited partners and visitors to pause, reflect, and explore the Destination AI landing page, which is currently continuing to evolve.
Website Redesign in Progress
As part of the campaign, the team initiated a redesign of the Destination AI landing page, which is currently in progress.
Results
AIRPORT SIGNAGE VISIBILITY
Featured at Greenville Airport, the artwork became a striking introduction to TD SYNNEX’s brand vision for Destination AI division.
BRAND IMPACT
The campaign advocated the collaboration between AI technology expertise and TD SYNNEX's creative workforce.
CREDITS
Senior Creative Direction: Jay Blaskovich
Associate Creative Direction: David Nine
Copy Writing: Jenna Ksaibati
Project Management: Jess Barron, Caitlin Robison